Free Facebook & Instagram ADS Ebook

The truth is, most marketing channels work very different from each other. This is the case of Facebook Ads and Instagram Ads. Despite the fact both are social networks that belong to the same organization, they cater different kind of users who behave differently.

Facebook and Instagram are two of the most popular mobile platforms. Advertisers can add Instagram ads to Facebook ad campaigns through both Ads Manager and Power Editor by simply checking the “Instagram” box under the ad set’s Placement section. Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform.

Posts that are promoted from your Facebook page can run as ads on Facebook, Instagram, and Messenger. To prevent your Page ads from appearing on Instagram: After you’ve selected to promote your Page or post, find the Automatic Placements button next to the ad preview. Turn off Automatic Placements.

When setting up a paid Facebook ad, there are a lot of boxes to be checked.

Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing.

With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight.

Download this E-book to grow your knowledge on Facebook and Instagram ADS